There are no barriers to entry, which means that anyone can do SEO.
Speaking of which, I saw an ad on Facebook announcing a training course to take someone “from zero to SEO hero in 90 days and earn $150,000 a year”. Not well !
Is SEO still relevant in 2022?
Yes, SEO is more relevant than ever! In 2016, various companies and agencies spent around $65 billion on SEO efforts in the United States alone. The numbers skyrocketed to $72 billion in 2018 and are expected to surpass $80 billion in 2020.
For example, if you search for the keyword “what’s on page seo”, you can see the results indicating how many people are trying to answer the query.
Organic CTR is lowest ever
With every SERP feature added by Google, click-through rates drop again. In the past, if a user searched for the weather, they would have to click on a result, enter the website, and find their answer on the page. But now? The search results would look like this:
Other people’s views on the death of SEO
“SEO will never die as long as people search for things on the internet I’d bet all my money to keep SEO growing for the next two decades at least – Ty Frankel of Shut Down Emails
“I can honestly say that I always skip the ads. When I started freelancing and learning SEO, I realized that this was THE KEY. For businesses, it’s an investment that will pay off over time (not instant gratification), but it pays off enormously. Especially for businesses in small communities where people are literally looking for someone to solve a specific problem. Anything that appears first (after paid ads) will be considered. You are preparing to be the expert in your field in your community. Invaluable” – Karli Steffani of Barton Associates Inc.
Research itself is not dying: instead, the way we use research begins to change and the media through from which consumers access information are always in a state of flux.
The conventional way of a single input based on types generating pages of potential link acquisition opportunities is beginning to die out in favor of more complex algorithmic, more general forms of research that combine online and offline , new kinds of search experiences, and new platforms that can do everything we need in one place. If you’ve invested the last few years of your life in a great SEO campaign, you don’t necessarily have reason to worry, just be alert to the changes that are coming your way and be prepared to adapt to this new environment.