It may be hard to believe, but according to Internet Live Stats, Google receives around 67,000 search queries per second. Yes, that’s right, more than 4 million queries per minute and almost 5.8 billion searches per day. These searches are as unique as the people who enter them, so how on earth can a company predict what will attract consumers, especially targeted consumers, to their product or service?
Sure, keyword research, market trends, and competitor analysis go a long way in determining how to rank for these potential buyers, but there’s one thing a business can do to make sure they achieve your goal, and this is not a new concept.
SEO content optimization
Obviously, it is important to focus your content strategy on Internet users and not on Google. It is the Internet user who has priority. However, it is necessary to follow the guidelines of Google or other engines so that the content is presented well. Here are some tips to put into practice to optimize your content.
If you’ve identified the topic of your next blog post or presentation, it’s still important to consider requests from Internet users. You need to understand searcher intent and measure search volume.
What makes content king?
Content writing focuses on your product/service.
Create a content plan
The next step is to create a content plan. You can’t just post blog posts anyway and expect something to stick. You need a strategy. Engage the Reader Sure, balancing can sometimes be tricky, but our ultimate goal with every page written is to entertain, inform, and engage the reader.
All the major search engine rankings in the world can’t make up for a page so horrible that no one stops to read or continues to visit the site. Basic writing courses and workshops are great places to get tips on how to keep the reader at the center of your attention and writing from her. If writing doesn’t come naturally to you and outsourcing isn’t an option, visit CopyBlogger on the web for writing tips or sign up for a local writing class or workshop (check local community colleges and writers’ guilds).