Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX). As search engines and their algorithms become more complex, these requirements change, which means that this type of SEO is constantly evolving.
To ensure there are no crawlability and UX issues, your technical SEO efforts need to be effective.
Types of SEO in digital marketing explained:
With Google’s ever-changing algorithms, it’s important to stay on top of the latest updates. In this article, we’ll explain 7 different types of SEO and how they’re essential for your site to rank higher than your competitors.
A deep dive into different models of SEO practices:
All the steps you take to improve your website’s search engine rankings fall under this umbrella. On-page SEO includes creating high-quality content for the sole purpose of being useful to your website visitors, adding meta tags to help Google bots better understand your content, using HTML tags to highlight titles and other content items and make sure there are no errors. duplicate links or content/pages. Clean up the URL structure and have a neat naming system for multiple similar pages within the same category, choose images that are not too big while writing descriptive file names, etc. are just a few other on-page SEO techniques. If you want to learn more about this, you can read our detailed article on what is On-Page SEO.
On-page SEO refers to the technical processes involved in optimizing the tags, content, images, internal links, and other elements of a page that improve its visibility to search engines .
Local SEO
Although many businesses only operate online, there are still thousands of businesses that have a physical location where they need customers. If customers don’t walk through your door, you don’t make money. Therefore, it is important to keep this in mind during your SEO.
There are a number of important local SEO steps that you won’t have to think about in a more traditional SEO campaign. For example, make sure you’ve claimed your Google My Business page, which ensures your name, address, phone number, hours of operation, reviews, and other useful information is prominently displayed in search results and on Google Maps. .
On-page SEO (on-site SEO)
As its name indicates, on-page SEO, also called on-site SEO, is a referencing activity that is carried out directly on the page or site. This involves optimizing ranking factors on the site such as meta descriptions, keywords, meta titles, images, headers, and others.
What does a successful on-page SEO require? :