To make sure people can find your valuable content, you need to make it easy for them. How? Create a sitemap – a file on your website that lets search engines like Google know about the changes you make to your website.
How to learn SEO?
There are many ways to learn SEO. You can take online courses, read books and articles on the subject, or even seek professional help. However, I believe that one of the best ways to learn is to use the power of Google as a teacher.
But let’s take a step back to understand what a person who does SEO or an SEO Expert does.
) Technical knowledge relevant to SEO
Technical knowledge is not just a requirement but a necessity in SEO. An important component of SEO is HTML coding, it is very important for the aspiring SEO to be familiar with HTML tags and know the codes to create web pages as they will be part of the business where everything runs on a marketable website. .
The data that you will analyze in the search engine will be stored in an Excel sheet for records. Without the knowledge of how it works, you will have no idea how to do it. There will be tons of records you need to keep to boost your SEO game in the long run. There is absolutely no other way to keep such large data records without basic knowledge of Excel.
Content Marketing
Content is what really engages users and is a great way to drive visitors into your marketing funnel, so it’s essential as an SEO that you have this skill . Content marketing can be divided into two main tasks: content creation and content distribution.
An SEO should be well-versed in both elements of content marketing strategy, especially content creation. You can find situations where there will be a lot of enthusiasm in your business for creating content, from weird content creation ideas (“Let’s create 1 million new pages!”) to ideas that have keywords stuffed all over the place.
Link building
Link building is another aspect of technical SEO that WordPress users must master. External URLs pointing to your website (backlinks) tell search engines that your site is reputable and deserves to rank higher on the search results pages. Also, internal links can help users find your other content without having to navigate to your website.
Generating backlinks can be time consuming and tedious, but it is absolutely essential. Therefore, it is worth spending the time and effort to develop this area of SEO. This process includes both internal link optimization and external link building.