Every web page should have a title and
Your pages will also need a description meta tag that gives a little more detail about what each page provides than the title tag. It can be as short as a sentence or as long as a paragraph, as long as it is accurate and original. Both
) Technical knowledge relevant to SEO
Technical knowledge is not just a requirement but a necessity in SEO. An important component of SEO is HTML coding, it is very important for the aspiring SEO to be familiar with HTML tags and know the codes to create web pages as they will be part of the business where everything runs on a marketable website. .
The data that you will analyze in the search engine will be stored in an Excel sheet for records. Without the knowledge of how it works, you will have no idea how to do it. There will be tons of records you need to keep to boost your SEO game in the long run. There is absolutely no other way to keep such large data records without basic knowledge of Excel.
Content Marketing
Content is what really engages users and is a great way to drive visitors into your marketing funnel, so it’s essential as an SEO that you have this skill . Content marketing can be divided into two main tasks: content creation and content distribution.
An SEO should be well-versed in both elements of content marketing strategy, especially content creation. You can find situations where there will be a lot of enthusiasm in your business for creating content, from weird content creation ideas (“Let’s create 1 million new pages!”) to ideas that have keywords stuffed all over the place.
Data Analysis
There are many different SEO tools out there to help you develop your WordPress strategy. However, in order to use the information it collects, it is essential to understand it. Therefore, data analysis is another difficult SEO skill for WordPress users. You can use analytics to measure the success of every aspect of your SEO campaigns. Data analysis and interpretation can provide meaningful information that you can use to make informed, data-driven marketing decisions.
Google Search Console and Google Analytics are two of the most popular tools for analyzing SEO data.
The SEO Optimization Part (AKA Pleasing Google)
But here’s the thing: These search results aren’t random. Search engines like Google crawl and index web content based on its relevance to specific topics and search queries. The more relevant the content on your page is to a particular query (or “keyword”), the more likely it is to appear at the top of a search engine’s results.
Google uses a complicated algorithm (which, oddly enough, is constantly changing) to determine which sites, pages, and articles get the highest ratings. This includes topic relevance, overall existing traffic to your page or site, content quality, and whether or not your page is structured to be SEO friendly (more on that below). Getting Google’s attention is the difference between landing on the first page or being buried six pages deep.