Search intent is a hidden ranking factor that affects SERP results. Google favors sites whose content satisfies the search intent of a given query.
Search intent refers to the ultimate motivation behind a user’s search. You need to find out what a user wants when they search for that query on Google. Is the researcher looking to buy something? Or are they trying to learn something?
What SEO techniques should be avoided?
Search Engine Optimization has always been a popular and valuable practice for any website owner to ensure their site is found and ranks well on Google. But today, the search engine algorithm has changed dramatically, rendering many old tactics obsolete.
However, Google always keeps a constant stream of new techniques and techniques to update its algorithm.
Using unoptimized or incorrect keywords
One of the most common SEO mistakes is selecting or using the wrong keywords in your content. In many cases, the content is not used in accordance with the selected keywords. As search engine ranking is done based on whether the keywords are used in the content enough times against the selected keywords. Therefore, there is a high chance that your content will rank low in search engine terms.
So, the sooner you introduce the keyphrase into the content, the better the chances it will rank higher. As long as you can present it organically, it’s generally a good idea to use it in the first paragraph of your content.
How to avoid it: Focus on proven methods that work for everyone, including beginners
keywords suggested by Ahrefs, focus on things like:
- Website Authority Creation (Guest Post)
- Target keywords you can rank for (low competition, high volume) and
- Diversify your traffic sources (organic traffic from Google, social networks). –Freya Kuka from Collecting Pennies
For a long time, SEOs have used keyword anchor texts to improve their SEO. The best part was that it worked! But the days of streamlined anchors are over. Today, using optimized anchors is like asking for a penalty.
So what is an optimized anchor? An optimized anchor is anchor text that uses keywords that you want to rank for. For example, if a site wants to rank for the term “best mobile phone”, it will use the “best mobile phone” anchor to link to your mobile phone site.