Your Facebook page should be a one stop shop for your audience.
This is an opportunity to learn more about your business, read reviews from loyal customers, and consume relevant content.
How does the Google search algorithm work?
Here’s a short video explaining how Google Search works:
What are SEO algorithms?
When it comes to search engines and social media platforms, algorithms are used to provide the most beneficial responses to a person’s query. While companies like Google often keep the exact details of their algorithms secret, some advice is often given to guide website owners, and other information can often be inferred from how the results have changed.
The algorithms used in search engine optimization (SEO) are constantly evolving to become more sophisticated. In fact, Google releases thousands of algorithm updates a year to refine its results, but most of them go unnoticed for their insignificance. From time to time, however, there are important updates, including what Google calls “major updates” to its algorithm. Depending on your industry and your website setup, you may notice big changes in your site’s performance, or none at all.
What is the SEO algorithm?
The SEO algorithm is a complex system. Developers get data from the search index. Thus, it instantly provides valuable results for a query. The search engine SEO algorithm facilitates a combination of artificial intelligence and ranking signals to deliver web pages ranked for relevance in the SERPs.
In the early years, Google introduced a handful of updates to its SEO algorithms. Now Google brings hundreds of updates every year. While most of the minute updates that users do not notice. Occasionally, Google implements top-tier SEO algorithm updates that have a significant impact on the SERPs.
What’s next?
If you’re just starting to develop an SEO strategy, Google offers a variety of resources to help you choose the right keywords for your audience and ensure user experience is top priority. Its webmaster guidelines outline which methods will get you higher in search results and which will incur a penalty, as well as reminding you of the tags and alt text needed for file types that can’t be read on their own. For a website that hasn’t been indexed yet, you can submit it to Google directly or via a sitemap via Search Console.
Before writing content pages, it’s important to first understand who you’re targeting with this information. If you don’t know your audience inside and out, you’ll likely create content that ranks for irrelevant phrases or reach an audience that doesn’t add value to your business.