Local SEO is a variation of SEO that focuses on a specific area, rather than a national goal. It’s all about increasing your online presence in your community and promoting your products or services to local customers.
Often your Google ranking depends on your Google My Business profile. This is where you include your address, hours of operation, description, reviews, and photos. Search engine results pages will consider proximity, relevance, and prominence based on the user’s search query, and will select your business if it meets several requirements.
Explain how you can use a variety of SEO tactics to get your site to rank highly
When most people think of SEO (if they think at all), they think of a type of optimization: the type that consists of putting keywords on the pages. And while this is an important part of SEO, there is so much more to it as well. In fact, this is only a part of a single type of SEO.
And if you want to get as much traffic to your site as possible, you’ll need more than one type of optimization.
Technical SEO
Technical SEO is primarily used to help Google bots correctly crawl, interpret, and index all pages on your site for future use. Creating a comprehensive XML sitemap, optimizing your site for mobile devices, and adding structured data to help crawlers sort and categorize your pages based on the type of content they contain are just a few of the techniques used. Check out our detailed article on what is technical SEO for more information.
Technical SEO is a type of SEO that involves on-site auditing and optimization of technical elements to improve website and SERP performance. Technical SEO is primarily focused on improving the functionality and performance efficiency of your website. For example, search engines like Google often give preference to rankings for websites that have a highly responsive design and crawlable website architecture. Search engines also give preference to websites that have a responsive and mobile friendly website. Weak technical SEO on your website can even lead to search engine penalties.
What are the 3 types of SEO optimizations?
There are three main types of SEO optimization: on-page, off-page, and link building.
These are the changes you make to the content and design of your website to make it more search engine friendly. This includes adding keywords where they are most effective, ensuring that your pages are well structured and your images are of high quality.
On-page SEO includes:
- Keyword Research
- Keyword Optimization
- Content Creation
Through Megantic comprehensive market mapping, we uncover all relevant keywords related to your brand identity (versus your competitors) and revenue growth opportunities. This research phase becomes a blueprint for your entire digital strategy, and the results can be leveraged and used in a variety of other marketing channels. For example, blog and content topics are often highly searched and relevant keywords.