What are Google Ranking Factors?
You will find disagreements and controversies regarding the semantics of this term.
Content Quality
Highly rated content is in-depth and covers a wide range of its respective topic. The content must provide real value to the user and must incorporate compelling visual content to complement the written content. Remember, quality always trumps quantity. Focus on the value, not the number of words.
There is no clear rule of thumb regarding the optimal word count for an article, as it varies by topic; however, we do notice that longer and more comprehensive content generally gets higher rankings. A study by Neil Patel reveals a correlation between the length of the content and the first positions in Google search.
Domain factors
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Do you think older domains earn Google’s trust? Unfortunately, that is not true.
List of 200+ classification factors
- Domain age
- The keyword appears in the top-level domain
- The word key is first word in domain
- Domain record length
- Keyword in subdomain
- Domain history
- Exact match domain
- Public vs. Private WhoIs
- Owner Sanctioned WhoIs
- Country TLD Extension
- Keywords in the title tag
- The title tag starts with a keyword
- Keyword in the description tag
- The keyword appears in the H1 tag
- How often a certain word appears in a document
- Keyword Density
- Content Latent Semantic Indexing (LSI) Keywords
- Words LSI key in title and description tags
- Page covers topic in depth
- Page load speed via HTML
- Page load speed via from Chrome
- I use AMP
- Entity matching
- Google Hummingbird
- Duplicate content
- Rel=Canonical
- Image Optimization tixagb_14)
- Recent Content
- Content Update Magnitude
- Page Update History
- Keyword Prominence
- Keyword and n tags H2, H3
- Outbound Link Quality (tixag b_14)
- Outbound Link Subject
- Grammar and Spelling
- Syndicated Content
- Update mobile friendly
- Mobile usability
- “Hidden” nt story on mobile
- Useful additional content
- Content hidden behind tabs
- Number of outgoing links
- Multimedia
- Number of internal links pointing to the page
- Quality of internal links pointing to the page
- Broken Links
- Reading Level
- Affiliate Links
- HTML/W3C Validation Errors
- Domain Authority
- PageRank of the page
- URL Length
- URL Path
- Human Publishers
- Keyword in URL
- URL string
- References and sources
- Bullets and numbered lists
- Page priority in sitemap
- Too many outbound links
- ) UX signals from other keywords Page rank for
- Page age
- Friendly presentation
- Parked domains
- Useful content
- Content provides unique value and information
- Contact Us Page
- Domain Trust/TrustRank
- Site Architecture
- Site Updates
- Presence ia on site map
- Site availability site
- Server location
- SSL certificate
- Duplicate site meta information
- Breadcrumb navigation
- Optimized for mobile devices
- YouTube channels
- Site usability
- Use of Google Analytics and Google Search Console
- User Reviews/Site Reputation
- Linked domain age
- Number of linked root domains
- ) Number of links from different C-class IP addresses
- Number of link pages
- Anchor text backlink
- Alt tag (for image links) (tixagb_1 4)
- Links from .edu or .gov Domains
- Link Page Authority
- Link Domain Authority
- Rrent Link Design
- “Planned” Website Links
- Bad Neighborhood Links
- Guest Posts
- ) Ad Links
- Home Page Authority
- Nofollow Links
- Diversity of Link Types
- Sponsored or UGC Tags
- Links
- Excessive 301 Redirects to Page
- Internal link anchor text
- Link title attribution
- Referring domain TLD country
- Location of link in content
- Location of the link on the page
- ) Linking Domain Relevance
- Page Level Relevance
- Keyword in Title
- Positive Link Speed
- I saw negative link size
- “Hub” page links
- Authority sites link
- Wikipedia source link
- Matches
- ) Backlink age
- Links from real sites vs “splogs”
- Natural link profile
- Reciprocal links
- Links from content generated by user
- ) 301 links
- Schema.org usage
- TrustRank of linking site
- Number of outbound links on page
- Forum Links
- Count of Link Content Words
- Link Content Quality
- Sitewide Links
- ) RankBrain
- Organic Click Through Rate for a Keyword
- Organic CTR for all m Keys
- Bounce Rate
- Direct Traffic
- Repeat Traffic
- Pogosticking
- Blocked Sites
- Chrome Bookmarks
- Number of Comments
- Pause Time
- Query Deserves Freshness
- Query Deserves Diversity
- User browsing history
- User search history
- Featured Snippets
- Geotargeting (ti xagb_14)
- Safe Search
- DMCA Complaints
- ) Domain Diversity
- Transactional Searches
- Local Searches
- Big Brand Preference
- Shopping Results
- Image Results
- Easter Egg Results
- Single Site Results for Brands
- Updating payday loans
- Brand name anchor text
- Brand searches
- Brand + keyword searches
- Site has one page of Facebook and I mention Like
- The site has a Twitter profile with followers
- Official Linkedin company page
- Known author
- Legitimacy of the social media account
- Brand mentions in featured stories
- Unlinked brand mentions
- Brick and mortar Location
- Panda Penalty
- Links to bad neighborhoods
- Sneaky redirects
- Pop-ups or “Distracting Ad”
- Interstitial pop-up
- Site over-optimization
- Incomprehensible content
- Entry Pages
- Top Half Ads
- Hide Affiliate Links
- Updates from Fred
- Affiliate Sites
- Auto-generated content
- PageRank overcarving
- IP address flagged as spam
- Spam meta tag
- Hacked sites
- Unnatural influx of links
- Penguin penalty
- Link profile with high % of low quality links
- Links to sites Unlinked Web
- Unnatural Links Warning
- Low Quality Directory Links
- Widget Links
- Links from the same C-class IP address
- Poisoned Anchor Text
- Unnatural Link Spike
- Article and Press Release Links
- Manual Actions
- ) Sell links
- Google Sandbox
- Google Dance
- Disavow Tool
- Reconsideration Requests
- Temporary Link Schemes
- Content: Content is king of all ranking factors
- Keyword targeting
- Exact domain name matching
- Number of relevant backlinks High Authority
- Backlink Speed
- Site Architect re
- Site Speed
- The keyword appears in the H1 tag
- Keyword Dens
- Geotargeting
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) (tixa g_14) Content Length
(tixag _14) Table of Contents
(tixag _14) Page Category
(t ixag_14) Terms of service and privacy pages
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(tixag_ 14) YMYL Keywords
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What is Search Engine Optimization (SEO)?
This is the process of improving the ranking of websites in search engines. The higher your website ranks, the more likely people are to find your website. SEO is essential for all websites as it helps in the visibility of potential customers:
Many techniques can be used to improve the SEO of websites. This may involve optimizing site content and architecture, harnessing the power of social media, building backlinks, and more.