Your business can be found in many places online, from your Google Business Profile (GBP) to review sites and social platforms.
Potential customers need to be able to find accurate information about your business wherever they can find it. This includes your current physical address, website link, phone number, etc.
What is search engine optimization (SEO)? A Brief Introduction to SEO
Before we can start working on increasing your search engine rankings (and driving more FREE traffic to your website), it’s important that we lay out the basics of SEO.
And that starts with understanding what search engine optimization is and how (exactly) search engines work.
Why Learn SEO: Getting Started With SEO
For starters, SEO is one of the most effective ways to drive traffic to your website. If you can learn how to optimize your website for search engines, you can get more people to visit your site, which can lead to more sales and conversions.
Furthermore, SEO is constantly evolving. Google makes hundreds of changes to its algorithm every year, so it’s important to stay up to date with the latest trends and techniques. If you’re good at SEO, you’ll be able to stay ahead of the competition and ensure that your website is always visible in search results.
Research keywords and use relevant terms
Keywords play an important role in SEO. A keyword indicates the main topic of your article and is what allows people to find your article after they have done an online search on a topic of interest.
A keyword is basically what people type when they search for something. That’s why you need to make sure your keyword matches the search intent of your target audience. It can be a short keyword like “digital marketing” or a long keyword like “how to create a good digital advertising campaign”.
Why should you care about SEO?
A lot of people are looking for things. This traffic can be extremely powerful for a business, not only because it’s a lot of traffic, but also because it’s a lot of very targeted, high-intent traffic.
If you are selling blue widgets, would you rather buy a billboard so that anyone with a car in your area will see your ad (whether they are interested in blue widgets or not), or have it appear whenever someone in the world types “buy blue widgets” into a search engine? Probably the latter, because these people have commercial intent, which means they stand up and say they want to buy something you’re offering.