Is SEO A Tech Job

These days it seems that big food chain Chipotle Mexican Grill is becoming more known for its bad press than its tasty burritos. Over the past two years, the company has faced PR nightmares including:

SEO specialist responsibilities include:

  • Text and landing page optimization for search engine optimization
  • Conduct ongoing keyword research, including discovering and expanding keyword opportunities
  • Research and implement content recommendations for organic SEO success

SEO and digital marketing course

SEO is one of the oldest and most important of digital marketing. Over time, new digital marketing techniques and avenues have emerged, but SEO is still relevant and essential for the growth of any business. This is why it is important for anyone looking to pursue a career in SEO to join a platform like Emeritus and learn SEO skills and competencies online.

If you are not familiar with what digital marketing is, with Emeritus India you can enroll in various digital marketing courses or certifications offered by top universities and business schools. These high-quality online learning experiences will not only give you an understanding of digital marketing, but you’ll also gain excellent exposure to the theories and real-world use cases of SEO and other components of digital marketing.


We are looking for someone who:

  • Execute and co-create a technical strategy project SEO to increase sustainable organic traffic to our properties.

  • Collaborate with developers, content SEOs, and other stakeholders to create and optimize landing pages, microsites, and other resources.

  • Perform regular SERP scans and optimize on-page elements, information architecture, and site structure to rank for critical research terms.

  • Audit the performance of our websites and contribute to the SEO/content roadmap.

The SEO optimization part (AKA Pleasing Google)

But here’s the thing: these search results aren’t random. Search engines like Google crawl and index web content based on its relevance to specific topics and search queries. The more relevant the content on your page is to a particular query (or “keyword”), the more likely it is to appear at the top of a search engine’s results.

Google uses a complicated algorithm (which, oddly enough, is constantly changing) to determine which sites, pages, and articles get the highest ratings. This includes topic relevance, overall existing traffic to your page or site, content quality, and whether or not your page is structured to be SEO friendly (more on that below). Getting Google’s attention is the difference between landing on the first page or being buried six pages deep.

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