One thing we hear all the time is: how much does SEO cost? How much should I budget for SEO marketing services?
As digital marketers, we hear this question and our brains start thinking about SEO strategy and anything that leads to more organic searches for business owners. Out of the box, our SEO specialists consider everything from potential website performance needs, competitor research, on-page SEO optimization, link building strategies, local SEO and more…, with regarding their objectives.
Are monthly SEO services the best option?
The first fact we recommend you keep in mind when exploring the cost of SEO is that it will be an ongoing service or solution that you need, rather than a one-time option. Apart from the goals and aspirations you have for your business, the price of SEO also depends on the type of service you want. It is impossible to consider this aspect without exploring the question of quality.
It’s worth noting that most SEO tactics require monthly attention, including link building and content marketing. SEO is not a one-time project; it must be constantly updated, analyzed and adjusted to provide the desired results.
Here are six signs you may need some additional SEO training:
You may be posting content every week, but that doesn’t do anything to drive organic traffic. Maybe you’ve been at this for a year, or maybe you just started a few months ago, but either way your content is stagnating. You can practically hear the crickets. It doesn’t rank for anything, its traffic isn’t growing, and it certainly isn’t converting organic traffic into sales.
If this sounds like you, then we have good news: you probably have the drive to make your content work, you just lack the knowledge. With a little SEO training (we got you covered!), this is an easy thing to fix.
You may see an hourly rate charged for SEO work. Preferred by freelancers or independent contractors offering SEO services to small clients, this option is less likely to be used by agencies or online marketing companies.
Rates are based on the number of hours spent working on each project. Ask the company to see a breakdown of what they did during that time to make sure they billed you correctly.
Can’t find the right keywords that will drive traffic
Keyword research is the heart of any SEO certification course. Why? Because the content marketing strategy of any business is based on proper keyword research.
Do you have the knowledge to figure out things like keyword density, search volume, CPC and keywords