These days it seems that big food chain Chipotle Mexican Grill is becoming more known for its bad press than its tasty burritos. Over the past two years, the company has been plagued with PR nightmares, including:
Can I become an SEO without a degree?
Brodie Clark conducted a survey asking SEO professionals if they had a college degree. The results showed that 65% of SEOs have a college degree.
SEO Professionals: Do you have a college degree?
Taking the first steps toward a career in SEO
To enter the field of SEO without a degree, job seekers must first focus on their desired specialty and industry. SEO applies to every industry, from retail to real estate – every profession needs an online presence.
They can then develop their technical and soft skills through the wide range of online resources. From research to keywords to the competition, you should explore all the SEO platforms that can help you build the necessary skills. Marketing Nanodegree, Search Engine Land, and Screaming Frog are helpful places to start learning.
Salary
The salary of the SEO specialist is based on skills and knowledge. The SEO specialist works as a search engine marketer and the average salary for this position is around $45,000 per year. The average salary for an SEO consultant in business marketing is around $60,000 per year and in digital marketing is around $50,000 per year. The average salary for a market analyst is around $52,000 per year. The content marketer who manages the web content and designs the blogs, videos, and decision-making plan earns an average salary of around $55,000 per year. SEO manager earns around $65,000 to $70,000 per year. Freelancers earn a very good income and get a good job in this skill.
SEO is becoming the future of career opportunities and has established itself as one of the great jobs in the IT industry. The demand for SEO professionals is increasing due to increasing digital awareness, online competition, vast increase in internet and mobile users. It is a good career choice if a person is interested in marketing, websites, blogging etc.
Search Engine Optimization is not an academic discipline
You don’t go to college and say SEO is your major. What you can do is pursue a bachelor’s degree in communications or marketing and choose a concentration based on digital practices. These are sometimes called new media on the college circuit. The value of a degree can still be a heated debate for some, but the proof is in the job listing. Look up any job site these days and you’ll find that at least a college degree is an absolute requirement. Why do companies push to hire college graduate candidates even though they have less experience than others?