This is the number one mistake, yet many marketers and small business owners don’t realize they are making it.
You don’t have a clear marketing plan.
Inbound Marketing is not new
What is Inbound Marketing?
According to HubSpot, this is the definition of inbound marketing:
What constitutes a Digital Marketing strategy?
Digital marketing strategies are routes that companies take to achieve specific goals. The strategies can be defined taking into account 6 layers:
- Objectives: increase in traffic / more reach / increase in sales / customer retention, etc. An objective must be measurable.
- Device: desktop, mobile, tablet or any other digital device such as Kindle, Apple Watch, etc.
- Purpose: brand awareness/brand building or product awareness/sales increase, etc.
- Customer profile: customer demographic data.
- Location: city, country, countries, continent or global.
- ROI Time Frame – Sometimes the reason digital marketing strategies fail is because marketers cannot predict or set the ROI time frame. They expect immediate returns from a strategy that would actually take a year to see results.
Not getting engagements
Many people complain and worry about not getting enough engagements like liking, sharing and commenting on their content and the biggest flaw is when they don’t . Don’t bring value to the consumer so don’t just try to make a sale but bring value to your community, in turn customers will take your wallet and buy your service and products.
The call to action is simply telling people what you would like their customers to do, like subscribe to my YouTube channel, like my blog post, leave a comment on the post of my blog and share my video, etc. to make sure you get your message across to people about your next action in your content because people just forget to do things.
You don’t keep up to date
As a digital marketer, you need to stay up to date with current or trending topics that appeal the most to your audience. Sometimes what happens is that marketers don’t keep up with the hot topics and this is what leads to failure in digital marketing. So if you want your marketing business to be successful, keep updating regularly. This simple habit will change the entire landscape of your digital marketing business.
As a digital marketer, you need to focus on the mistakes that lead to failure in your digital marketing. I have explained the 5 most common reasons that become an obstacle in digital marketing. So if you want your marketing business to be successful, you need to avoid making the mistakes mentioned above.