Much of today’s digital marketing is image driven. Content on all social media platforms works best when accompanied by great images. As a digital marketer, you should know how to create and edit your own images.
If you can create a banner ad, email banner, or social media image yourself in Photoshop, you’ll have one less person to go through, one less step to launch your digital campaign, and one less person to client or employer has to hire. If Photoshop (or another Adobe program isn’t in your arsenal of skills, there are plenty of tools like Canva available to help you).
Marketing automation is on the technical and software side, which is the heavy end of the digital marketing spectrum.
A marketing automation specialist uses and optimizes software to automate marketing activities. Identify leads and leads and automate the process of converting them into sales. This is done through email marketing, SMS marketing, website notifications, push notifications, and pop-ups.
Social media marketing
Social networks go hand in hand with content marketing and SEO. Digital marketers use social media channels to promote a product, service, or brand. But great marketers don’t just post and share content. They build a strategy that examines the different algorithms and audiences of each channel. By doing this, they deliver relevant messages to relevant audiences, drive more traffic to landing pages, and indirectly improve search rankings.
Pro tip: Become a social media superstar by completing a digital marketing certificate program. You want to find a project-based program that will test your new skills. Pathstream’s program includes hands-on labs where you learn how to work with social media influencers or create social media campaigns.
For a digital marketing manager, strategic thinking skills are at the top of the list of requirements. Strategic thinking is closely related to the ability to understand your audience, as you need to develop strategies to market your products and increase sales.
You need to know how to evaluate the results of your ongoing and completed campaigns using the corresponding software and optimizing your strategy to improve your results in the future. This means knowing how to use the right tools and having the experience to interpret the data and draw the right conclusions from it.
UX skills and understanding of the customer experience
Marketing is no longer just about getting the customer to buy. It now includes the experiences that continue after the sale, including onboarding, communications, and even upselling. Due to this ongoing effort to maintain and increase sales from current customers, marketers need to understand the complete customer experience and provide insights into the best UX and CX, as demonstrated in the following diagram, taken from our sales path. digital experiential learning.