There are many components in digital marketing that translate into different job titles. Therefore, you can expect different salary levels for different positions.
In addition, other factors influence how much you take home as a digital marketer. They include:
What is the difference in digital marketing salary for bachelor’s versus master’s specialists?
The salary of a digital marketer also depends on the level of education. For example, digital marketing salaries for specialists with master’s degrees are higher than for professionals with bachelor’s degrees. In 2020, the salary for a Digital Marketing Masters in this field is about $70K. The starting salary for a digital marketing specialist degree with a bachelor’s degree is $49K. Therefore, people who want to have more job opportunities and continue to grow as professionals are encouraged to pursue a Masters in Digital Marketing or Masters in Digital Marketing, or go even further and pursue an MBA in Digital Marketing. There are many opportunities for digital marketers with a certificate. too, but less pay.
There are many different positions in digital marketing, and one of the most desirable is a digital marketing manager. He is a professional with at least 10 years of experience in the field of digital marketing, who is responsible for the growth of the company’s online presence through different online channels, both paid and free. They also strategize, monitor and run all kinds of promotions using different types of digital technologies. Digital marketing managers may work in-house, as freelancers or marketing consultants.
Digital Marketing Manager
Of course, we had to start with this position, which is the most important within the commercial structure of any company.
As marketing director, you will be in charge of the entire marketing strategy of the organization, so you will have a great responsibility ahead of you. You will know what the needs of the market and the public in question are to create the most profitable campaigns possible.
US Entry Level Digital Marketing Salaries
Digital marketing newbies are best qualified for roles such as digital marketing specialists or digital marketing analysts. Here’s what the experts say these professionals will earn per year:
- Pay scale: $50,414 base salary for a digital marketing specialist
- Zippia: $55,000 Base Salary for Digital Marketing Specialist
- CareerExplorer: $39,281 Base Salary for Digital Marketing Specialist
- ZipRecruiter: $45,600 base salary for a Digital Marketing Analyst
The organization you work for
Technology startups they tend to offer the best salaries for the best talent. The same is true of the largest data-driven companies. According to Indeed, some of the top companies offering more than $100,000 a year for digital marketers include Fortira, Deloitte, and Accenture.
Advertising, content, social networks, video marketing and mobile applications fall under the umbrella of digital marketing. However, not all digital marketing specialties are equally lucrative. Let’s examine these positions and their salaries in more detail.