A career in digital marketing can be very satisfying. You can see tangible growth and results from your efforts, and a visible impact on your audiences or customers through data-driven marketing and analytics. It can be especially rewarding when you find a solution to a problem that results in measurable improvements to a website’s performance or campaign. Another great draw of digital marketing is that it provides profitable marketing and outreach.
For junior and executive positions, candidates are expected to have a broad understanding of digital marketing concepts and strategies. However, if they choose to specialize in one channel, employers will expect them to have a portfolio or evidence of practical experience.
What is the salary of a digital marketing manager?
There are many different positions in digital marketing, and one of the most desirable is a digital marketing manager. He is a professional with at least 10 years of experience in the field of digital marketing, who is responsible for the growth of the company’s online presence through different online channels, both paid and free. They also strategize, monitor and run all kinds of promotions using different types of digital technologies. Digital marketing managers may work in-house, as freelancers or marketing consultants.
The salary of a digital marketer is relatively higher than the salaries of other specialists in this industry. Currently, the average salary for a digital marketer in the United States is over $96K per year (which is over $45 per hour) with a range between $83K and $119K. However, digital marketing manager salaries also depend on a variety of factors, including years of experience, education level, company, and location. The highest salaries for digital marketing managers are in technology and healthcare companies. Digital marketing managers also have pretty good digital marketing salaries in industries like telecommunications, retail, and media. The lowest average salary for digital marketing jobs by industry is in education.
What is the average salary of a digital marketer?
According to the BLS, media and communication professionals earned a median income of $62,340 as of May 2021. During the same time, the BLS reported that marketing managers earned a median income of $153,440 Aspiring digital marketing professionals can negotiate a higher salary if they have multiple job offers.
The average salary varies according to the type of position. Take the following three jobs, for example.
Search Engine Marketer
Search Engine Marketer is responsible for paid ads on all search engines and display networks. If numbers don’t intimidate you and you have great analytical skills, search engine marketing could be for you.
For this role, one must also be well-versed in some technical skills needed to get the job done, such as basic coding, website design principles, and understanding search engine algorithms.
Senior Digital Marketing Salaries in the US
If you have been in the field for several years but still do not qualify for Director status, you will have the opportunity to earn a high level position. Depending on the company, a senior position may or may not include the word “senior” in the title, but your salary should reflect that!
- Glassdoor: $133,248 base salary for a Senior Digital Marketing Manager
- ZipRecruiter: $92 base salary $731 for a Senior Digital Marketing Manager
- Comparably: $129,824 base salary for a Senior Digital Marketing Manager
- Zippia: $114,000 base salary for a Senior Digital Marketing Manager