A world within our world is how the Metaverse is popularly known. The Metaverse is currently owned by Meta (Facebook). The idea of a digital space where virtual and augmented reality coexist to create a universal experience is new and potentially untapped.
A digital avatar of yourself in a futuristic world where you can perform all possible actions seems to have a lot to do with gaming. So how does it become a digital marketing trend in 2022?
Practical ideas to use from the 6 Pillars of Effective Digital Marketing
Every year for the past 10 years or so, I have identified the latest trends in digital marketing and forecast what will be the main trends in the coming year. The goal is to help merchants and business owners find new marketing ideas, review their budget investments, and put together their plans. There is always a lot of interest as companies consider tactics they can implement to gain an advantage using some of the latest techniques.
This review covers the latest developments in digital marketing across the many digital marketing channel tools businesses can use shown in the image below based on our RACE digital marketing framework. We developed this to help companies develop a robust approach to developing integrated digital marketing strategies across 25 key activities that we define as part of our RACE Growth System. The figure below shows common digital marketing activities throughout the customer lifecycle taken from my book Digital Marketing: Strategy, Implementation, and Practice.
World Class Customer Experience
Every year is the year of the customer. We are seeing a massive shift in beliefs about what marketing really is. It’s no longer about convincing people to buy or work with your company. Instead, the priority has shifted to providing great customer experiences that will keep people coming back for more. When you focus on building a positive company culture and providing great service, marketing pretty much takes care of itself.
Customers are not only impatient, but they also want those fish tacos served on a silver platter.
Nostalgia Marketing
‘Oh yeah, how I used to be crazy about these things!’ so fond of a certain thing, a product or event, we feel an instant connection to it.
Omnichannel Marketing
Omnichannel marketing is believed to be one of the most effective ways to reach your target audience. It’s an approach that stays true to the definition of digital marketing: using different digital media to promote, engage, and serve customers. Omnichannel marketing offers a diverse set of benefits, including the following:
- Attract new customers and market segments
- Engage customers after the sale
- Increase customer trust and loyalty
- Boost sales and customer satisfaction
- Help understand customer demand and needs