What Are The 7 Types Of Digital Marketing

Index

  • What are the 7 types of digital marketing?
    • Quick answer: the different types of digital marketing
      • History/Background of Digital Marketing
      • Digital Marketing
      • What is Digital Marketing?
        • Quick answer: What is digital marketing?
      • Common challenge digital marketing can solve
        • I’m not sure enough about my target audience to begin with.
        • Channels have not been optimized for search engine optimization
        • I do not have a social media strategy in place
        • My marketing teams are compartmentalized
        • My CMO pressures me to provide input on measures that are beneficial to business results company
      • What are the 7 types of digital marketing?
        • Quick Answer: The Different Types of Digital Marketing
        • Digital marketing is a beast. What channels should you be on?
        • Search Engine Optimization (SEO)
        • Pay Per Click
        • Social Media Marketing
        • Search Engine Marketing
        • Content Marketing
        • Email Marketing
        • Mobile Marketing
      • The value of digital marketing
        • Large Geographic Footprint
        • Profitability
        • Quantifiable results s
        • Easier customization
        • More link with consumers
        • Simple and appropriate conversions
      • Growth is driven by digital marketing

SMM (Social Media Marketing)

SMM, or Social Media Marketing is, as its name suggests, a method that uses social networks to promote a brand, product or content.

Like search engine marketing (SEM), it can be done organically, by paying for ads, or both simultaneously.

‘Old’ Marketing

While we specialize in digital marketing and are a bit biased, there is no way you should be spending all your money on a digital-only budget. Print marketing is still an effective way to generate some leads, but it has declined over the years. Digital marketing is taking over, but the “old” ways of marketing have not been completely forgotten. However, keep in mind that print marketing is becoming less relevant, but not entirely obsolete. With everything moving towards digitization, you can see why. Magazines are read on tablets and ads appear on our social media, so print is disappearing. It may be slowly fading away, but eventually it will completely happen. So when it comes to looking at your marketing budget, maybe consider spending more money on digital instead of print.

We realize there are many different types of digital marketing (and we mean many), but leading digital marketing expert Neil Patel supports the theory that all digital marketing falls into 11 categories. And these areā€¦

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving search engine rankings of a website to improve visibility in search results. SEO covers both on-page, off-page and technical optimization.

Personalization is simple

In a way that traditional marketing can’t, digital marketing allows you to collect customer data. Digitally acquired data is much more accurate and detailed.

Suppose you are a financial services provider who wants to send unique offers to those who have viewed your offers. You know that tailoring the offer to the person’s interests would give better results, so you decide to create two campaigns. The first is for young families who have researched their life insurance products, and the second is for millennial entrepreneurs who have researched their retirement plans.

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