Is Digital Marketing All About Coding

Let’s face it. Jobs are increasingly interdisciplinary, especially in the digital realm. In the last year, more than a quarter of a million jobs were advertised for hybrid talent. For digital marketers, the breadth of knowledge required seems to grow by the day. While some programming languages ​​should be left to professionals, basic knowledge of HTML, CSS, and even JavaScript are becoming useful, if not necessary, tools for digital marketers striving to be effective and innovative in his work.

But why? Why not leave it in the hands of professionals? If you work at a small business or startup, you already have a lot of features and learning basic coding skills will only make your job easier. For digital marketers who have access to a team of developers, you might be surprised that learning to code will make your job easier too! And best of all, it will make your marketing more innovative and effective. Here are three reasons why digital marketers should learn coding skills:

Should marketers learn to code?

In short, yes: marketers need to learn to code. Marketers need to know that you don’t need to be proficient in complex math or theoretical computer science to be able to code. Think of it as another of the skills you can learn to become a better salesperson.

Early in your coding journey, you’ll gain a better understanding of what can be accomplished with your code, and as a result, you’ll be able to communicate better with the development team. But eventually, you’ll gain the ability to see your ideas by coding them yourself.


JavaScript is another important coding skill you can learn as a digital marketer. It can be used to improve tracking accuracy and give you access to better quality data.

While primarily used for web development, JavaScript can also be leveraged by digital marketers to bolster A/B testing efforts.

“I’m bored with my job. There is no growth in the company!”

This is one of the most common use cases where digital marketers are forced to learn to code. After optimizing campaigns or acquiring traffic for a long time, clicking pause or running in a campaign management system, it’s no surprise that digital marketers are looking to get their feet wet.

Scripting Google Ads is a benefit of learning to code. Digital marketers optimizing Google Ads can find ways to be more efficient. Going through the Google Ads user interface is often just a slog, and learning to code could lessen your optimization workload.


From now on you are an expert in digital marketing; Why not get out of your comfort zone and learn the basics of programming skills just to add more value in planning more results-oriented digital marketing campaigns?

Still, if you’re not interested in coding, you can be a successful digital marketer simply by honing your digital marketing skills.

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