Digital marketing is not always difficult. In fact, there are quite a few parts of the job that are a piece of cake. If you are looking for a smooth and easy career, then digital marketing is not for you.
However, if you are willing to go ahead and start your own career to work wherever you want, you can definitely be a digital marketer.
There is no ‘preferred role’ in a digital marketing career
Gone are the days when working at an agency equated to being ‘back-end support’. Digital marketing agencies are now as popular as ever, working with some of the best brands in the country.
Also, the possibilities of what role you can take on within a digital marketing agency are endless. And no role is better than the other. Learn about digital marketing jobs for freshmen in 2023 if you want to understand the opportunities.
Hard skills
- Good knowledge of social media platforms and trends
- Interest in (and knowledge of) web analytics and marketing tools such as Google Adwords, Google Analytics, Taboola, Outbrain and other web advertising platforms
- Ability to use email marketing tools such as HubSpot, Sendinblue, Omnisend, MailChimp, and Mailjet
- Knowledge and skill in pay-per-click advertising
- Understanding of marketing research keywords and SEO implementation, analysis, monitoring and tracking. and administration
- Knowledge of marketing campaign strategy and execution
- Experience running multivariate experiments, A/B testing, and email marketing
- Good understanding of UX, as well as optimization of customer experience funnels and landing g pages
- Time management and ability to prioritize tasks
- Analytical skills and interest in learning new tools, data collection and trend study
- Project management
- Leadership and task delegation
- Excellent verbal and written communication
- Attention to detail
- Able to work independently
What type of person is best suited for a career in digital marketing?
Digital marketing is a rapidly growing and evolving career path. As more communication channels become available, the need for qualified people to keep up with the demands also grows. The type of person best suited to excel in a digital marketing career is someone who possesses certain personality qualities.
- Passionate – This person has an innate curiosity and a desire to create.
- Innovative: This person can think outside the box to find new and exciting ways to reach new customers.
- Patient – Someone just starting out in digital marketing should understand that sometimes it’s a trial-and-error process. They must be able to exercise patience with themselves and with the process.
- He has a certain degree of delicacy when interacting with customers.
- Strong listening skills: Successful digital marketers understand the importance of listening to what their customers are saying and not saying, in order to build relationships of trust and loyalty. Customers “speak” through their buying habits. It is relatively easy to understand what a customer says when they like a certain product or service, as it is reflected in their purchases. If they are not responding well to digital marketing efforts, it is important to be able to find out why.
- Goal Oriented: To be successful in digital marketing, it’s important to set goals, both short-term and long-term, and work diligently to meet those goals.
- Possess a social personality: Digital marketing requires someone to be a social creature by nature. The types of people who are best successful in this career field are outgoing and outgoing when interacting with customers.
- Intuitive: Those who make a rewarding career in digital marketing tend to instinctively understand, over time, what their customers want and strive to consistently deliver it to them.
If you have a question about digital marketing, Google can probably point you to an answer. Whether you’ve chosen to learn digital marketing on your own or simply have a skill or knowledge gap you want to fill, a quick Google search will direct you to helpful resources.
Video tutorials and webinars are particularly useful for explaining specific digital marketing tools (like Google Analytics and Hootsuite), processes (like how to perform social media audits), and platforms.