Is Digital Marketing A Happy Job

This article is part of the Digiday Partner Program and is sponsored by NextMark, a provider of sales, operations, and media planning solutions.

More than 78 percent of respondents to Digiday’s recent State of the Industry Job Satisfaction Survey rate their happiness at work as greater than “satisfied,” and more than half actually enjoy his work. So why are two-thirds of us planning to quit our jobs within the next two years?

Are digital marketers happy?

One point I made while reading a series of articles about how stressful digital marketing is is that for many digital marketers, a good salary equals happiness at work Waitered Wambua, D. Are happy SEO managers? SEO Manager Career Satisfaction and Salaries,, December 2021.

If you look at some of the data, it looks like job satisfaction for a Digital Marketing Manager is 3.8/5Average Digital Marketing Manager Salary,

What is digital marketing?

Digital marketing is the use of digital technologies to market products or services. Digital marketers do this through various means, including targeted ads, social media, email marketing, and SEO.

A digital marketing degree is very versatile and can lead to a host of different marketing specialties. Here are some of the reasons we think a marketing degree is still worth it:

Hard Skills

  • Good knowledge of platforms and social media trends
  • Interest in (and knowledge of) web analytics and marketing tools such as Google Adwords, Google Analytics, Taboola, Outbrain and other web advertising platforms
  • Ability to use email marketing tools such as HubSpot, Sendinblue, Omnisend, MailChimp, and Mailjet
  • Knowledge and skill in pay-per-view advertising click
  • Understanding of keyword research and SEO implementation, analysis, monitoring and management
  • Knowledge of strategy and execution of marketing campaigns
  • Experience in executing multivariate experiments, A/B testing, and email marketing
  • Good understanding of UX anding, as well as optimization of customer experience funnels and landing pages
  • Time management and ability to prioritize tasks
  • Analytical skills and interest in learning new tools, collecting data and studying trends
  • Project management
  • Leadership and task delegation
  • Excellent verbal communication and written
  • Attention to detail
  • Able to work independently

Is direct marketing a good career choice?

Direct marketing is a good and rewarding career choice for anyone who:

  • is creative
  • likes to solve problems
  • likes to writing
  • Enjoys helping people find viable solutions
  • Is analytical
  • Enjoys doing digital research
  • Has a social personality
  • Thrives in a fast-paced work environment
  • Enjoys challenges
  • Is an objective thinker

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