Is Digital Marketing A Female Job

Sign up for Women’s Web to receive our weekly email and never miss out on our events, contests, and best reads! Or, get a couple of really great reads on your phone every day, click here to join our Telegram channel.

Women’s Web is an open platform that publishes a diversity of opinions. Individual posts do not necessarily represent the views and opinions of the platform at all times. If you have a complementary or different point of view, sign up and start sharing your views too!

Which gender is most active in your search for marketing roles?

Based on data compiled in the Simply Marketing Jobs 2018-19 annual report, we can compare which genders are looking for each job category to get an idea of ​​who is actively seeking to pursue a career in the industry. Here’s an example of some of the roles we looked at:

Women in web development

In the US, only 23.6% of developers website are women. Our web developer has this to say about her experience in a male-dominated field:

“It has been very frustrating at times because her male co-workers and sometimes male clients just completely ignore her opinions and suggestions. Why not? Trust your experience as a woman. I was once in a situation where a customer completely ignored my suggestions on a call, but then immediately accepted them when my coworker repeated my suggestions. I mentioned the situation to my boss at the time and she said that she just had to be okay with it because that’s the way it was.

Enter a growing field

According to the U.S. Bureau of Labor Statistics (BLS), “Overall employment of advertising, promotions, and marketing managers is projected to grow by 8 percent between 2018 and 2028, faster than the average for all occupations.” Marketing jobs for women are continually increasing because companies are always looking to establish and grow their online and offline presence. This means that professionals with a marketing education will always be essential, a benefit that cannot be underestimated, particularly in times of national economic uncertainty. Whether your interests lie in digital, multi-channel, or e-commerce marketing, you’ll enter an adaptable industry with a promising career outlook.

Marketing managers earned a median annual salary of $136,850 in 2019 according to BLS data, and that’s just one position in this expanding field. If you want to count yourself among their ranks, your best bet is to earn a BBA in marketing. UT Permian Basin’s BBA program in online marketing can prepare you for a career in a number of areas, including:


What do you want to achieve with the content you want to share on social media? ? media? Do you want engagements, increased traffic, conversion or do you want it all? If you can identify what you want to achieve, you will be able to properly structure your content to help you achieve the goal you want to achieve.

Leave a Comment