This might be the most important skill set for a digital marketer to have – I don’t think there’s a single job I’ve had in digital that I haven’t had to write and edit for. Because of the importance of content marketing, you will go far in your digital marketing career if you know what makes a great blog post, how to source and write great content, and how to turn bad content into great content. . You should also know how to use the help of writing tools like AP Styleguide.
Organic search results are approximately 8.5 times more likely to be clicked than paid search results, so it is IMPERATIVE to understand and use search engine optimization (SEO) in a digital marketing career. Today, “white hat” SEO tactics include content marketing, guest blogging, and link building through social marketing and high-quality content. But you also need to know technical SEO tactics like updating title tags, H1 and H2 tags, and incorporating keywords.
How to get a digital marketing job with no experience
A digital marketing expert is a person with a comprehensive understanding of the online marketing landscape and all techniques, advertising platforms, and marketing processes digital. involved. To land an entry-level digital marketing job, you’ll need to understand these essential digital marketing concepts, terms, and processes. Here’s how to make that happen:
There are a wide variety of digital marketing specialties available to you, including:
15 REASONS TO CHOOSE DIGITAL MARKETING AS A CAREER
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- NO SPECIFIC EDUCATION REQUIRED
As mentioned above, there is no specific educational degree required to pursue a career in digital marketing.
Digital Marketing Specialization: Domain
Finally, marketers sometimes specialize in a particular domain (or business area). This is especially common for career changers with existing knowledge of a given discipline. Common domain areas include:
- E-Commerce
- Business-to-Business (B2B) Marketing
- Business-to-consumer (B2C) marketing
- Product or service marketing
- Research Market
- Promotion of online events
- Public relations
- Web design and/ or graphic
And with an average salary of over $100,000 in Australia in 2022, this could be the perfect time to start your career in digital marketing.
One of my most popular videos on YouTube has been my Digital Marketing 101 Introduction to Digital Marketing. And now I wanted to go a step further and talk about what it’s really like to work as a digital marketer and help you decide if it’s the right path for you.