Digital marketing is an exciting career and digital marketers are in high demand. Every business needs it to be successful. Important messages can be amplified with digital strategies and tools. If you have digital marketing skills, a world of opportunities opens up for you.
There are also many career path options in digital. Some marketers are great strategists, while others specialize in fields like SEO, digital advertising, or content marketing. Some marketers have a broad skill set and can manage multiple strategies. Whether you’re a strategic, creative, or technical thinker, there are plenty of options for digital marketers to find their niche.
There are over 840,000 people on LinkedIn with the word “marketer” or “marketing” in their job title, and that’s just in the US
It’s clearly an expansive career with plenty of opportunities for growth, but it can be tricky getting your foot in the door, especially if you don’t have any qualifications or experience to back it up.
Here, we surveyed 46 marketers to hear their thoughts on the importance of a degree and experience and other tips for landing your dream marketing job. We’ll talk about common problems you may encounter, such as:
Choose your career in digital marketing
So you’ve decided you want to start a career in digital marketing. Before embarking on this path, you should know exactly what you want from your career by asking yourself a series of questions:
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What do I do? how to do?
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What am I really good at?
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Is it better to work alone or collaborate with others?
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What skills and strengths do I currently have?
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Am I more creative or more analytical?
The Customer Journey
To be a successful digital marketer, it’s crucial that you understand the journey people take to become customers. How did you first hear about the product? What factors lead them to trust the company? When (and why) do they actually make a purchase? And what happens after someone becomes a paying customer? How do you keep it? Most importantly, what part of that journey will you influence? That’s where marketing strategies and communication skills come into play.
In the industry, this journey is called a marketing funnel.
Email Marketing
Email marketing is another effective way to promote online businesses. As a freelance digital marketer, you should be able to create and send email campaigns.
You will need to be familiar with social media platforms such as Facebook, Twitter and Instagram. SMM includes the creation and management of social media accounts.