For all those who feel that digital marketing is a field with little upward mobility, we disagree. Since it is a relatively new field, there are fewer rules and structures.
Think about it: there are some digital marketing jobs that haven’t been discovered yet! So the possibilities for growth are truly limitless.
Digital Marketing Analyst
All digital marketers today require some working knowledge of data analysis. However, the ubiquity of data in our interconnected world has led to the rise of a relatively new position: the digital marketing analyst. Sometimes working alone, other times as part of a team, the role of a digital marketing analyst is to keep everyone on the ground with data-driven insights. When creative ideas are flying, they will stay focused on the figures. With a highly analytical mindset, digital marketing analysts cut through the fluff, organize, and analyze data to tell broader teams what’s working and what’s not.
The core of any digital marketing strategy is skilled copywriters who can produce highly engaging content for everything from blog posts to storyboards, email campaigns, product landing pages, and more. While good digital marketing copywriters need extensive knowledge of the field, their real skill is as a wordsmith. The best copywriters have an intuitive feel for the tone of voice, messaging, and language that appeals to different audiences. They are also very organized, often working to tight deadlines, and working closely with SEO teams to ensure they incorporate the right keywords into their copy.
Choose a specialty that interests you
There are a wide variety of digital marketing specialties available to you, including:
- Search Engine Optimization (SEO) )
- Pay Per Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Influencer Marketing
Why creatives are important for your advertising
Have you ever been confused by an ad? Something prompts you to click, but when you go to the next page, you’re not sure what happened? The graphics look different. The content changed. And you feel a little let down because you didn’t get what you were promised.
That can start with a less than stellar strategy on behalf of the digital marketing agency. But it was also due to a lack of care on the creative side of the house.
My client was involved in collecting data, creating charts, and providing marketing strategies to brands. His company would use the data he collected to effectively develop a marketing campaign.