Sending email is free, creating a Facebook page is free, Twitter reach is free, cold calling is free, advertising is free, referrals are free, and advertising costs money.
So why, even with all these wonderful free and low-cost ways to promote your business, do I argue that you should make advertising one of your top lead generation tactics? (Actually, one could argue if something is free, but the items listed above have no direct cost.)
Good advertising tells a story
Narrative advertising has gained ground in recent years. . If you look at ads from the past, many of them describe a product or service. As an example, an old Chevrolet advertisement shows an illustration of the car. It is surrounded by text detailing different aspects of the vehicle, such as the wide tread and the ease of handling. Today, most car advertisements focus more on the people driving the car than on the car itself. A recent Chevrolet ad features a montage of actors in various life scenarios, such as moving house. Car features like park assist and trunk size still stand out, but they’re not front and center. Consumers respond better to more narrative style ads.
Being strategic about advertising helps a company reach the customers most likely to buy from them. In the past, that meant advertising things like health products in fitness-focused magazines and running toy ads during children’s TV shows. Thanks to digital marketing and analytics software, businesses can be very specific about who sees their ads and who has bought their products before.
When you are thinking about launching a new product, an upcoming promotion or publicizing the products or services that your company has to offer to the end user, have you ever did you think about advertising?
Advertising is not only the fastest way to accurately convey product information to a customer, it also allows your business control over modes of distribution that fall into three broad categories : Paid, Own and earned media. It is also the only medium that a company has full control over when it wants to deliver its message at the right time.
Top 3 Benefits of Advertising
Here’s why you can’t afford to ignore advertising.
With a good strategy, advertising can help you:
What are the objectives of advertising?
There are 3 main objectives of advertising: to inform about the brand or offer, to persuade to buy or carry out a task, and to remember and reinforce the brand’s message.
Ads are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step in achieving business goals.