The first step for any digital advertising campaign is to determine your goals and the success metrics you plan to measure. Key performance indicators are the key metrics that you plan to measure. They are your indicators of success and should influence which ad campaigns best align with your goals.
This is the most common method for web pricing. You will be charged for every 1,000 times your ad is loaded on a page. Please note that a CPM is not a single view. If a person clicks through 10 pages and your ad loads 10 times, that’s 10 impressions, not one. Consider your budget and desired reach before committing to a CPM.
Connect with audiences across platforms
You can no longer expect to create an optimal experience that makes up for a bunch of sub-optimal experiences. No matter your size, it’s not good enough to have your blog subscribers separate from your marketing automation database and all of that separate from your CRM system. This applies to all of your audiences, from new employees to external parties like analysts, journalists, partners, vendors, etc.
In this approach, the goal is to engage, build, and develop relationships with audiences. Therefore, connecting audience behavior with ideas about how to communicate better is not an isolated functional need; it is a business necessity.
Facebook owns Instagram. So it’s no surprise that Instagram Ads support the same six broad categories of campaign objectives as Facebook Ads:
- App Promotion
Consumers report spending a average five to six hours each day on a mobile phone, making mobile content an important component of everyday life. In many cases, those viewing content on mobile devices such as smartphones and tablets are more likely to engage with short-form content, as it is easier to read and consume on smaller mobile screens. This is especially true with short-form video content like Reels and Tik Toks, which were designed with mobile viewing in mind.
If your content marketing strategy is based on rapid content creation, the short form is your best option. Most short-form content requires fewer resources than long-form work and can be delivered quickly, meaning it’s ideal for quick strategy changes. Additionally, certain short-form content, such as videos under ten minutes, has the highest return on investment (ROI) for most digital marketing strategies.
Ranks higher in Google search results
Videos, even in short form, benefit your SEO by holding visitors’ attention longer, keeping them on the platform , which can lead to a higher ranking on Google.
Google’s algorithm takes into account the amount of time users spend on websites, such as YouTube, and ranks them higher on search engine results pages (SERPs).