The advertising management process recognizes and selects the target audience in the market to be approached by companies. Formulate plans based on target customers to sell products to them.
Establishes the global budget for carrying out all advertising activities by business. Advertising management oversees all promotional activities and ensures that all expenses stay within the allocated budget.
Nature and scope of marketing: products and services, marketing research, distribution channel, physical distribution, promotional decisions and pricing decisions
Marketing, as part of the social sciences , is very dynamic and complex in nature. The rapid changes in various sectors have brought great changes in the concept of marketing. Traditionally, marketing was concerned solely with the buying and selling of goods and services, but now its scope has expanded, encompassing a range of activities from consumer satisfaction to consumer delight to customer relationship management. client.
The scope (theme) of marketing is as follows:
Nature of advertising
(i) Advertising is a marketing tool that disseminates information about a product that is addressed to a large number of people at the same time using space or time purchased in various mass media.
(ii) Advertising messages are delivered through a variety of media; television, radio, newspapers, magazines, billboards, direct mail campaigns, the Internet, clothing lines with printed messages, telemarketing programs, and even messages played while someone is on hold on the phone.
Scope of advertising in India
The advertising industry in India was valued at INR 564 billion. It is anticipated to grow to a market size of INR 700 billion by the end of 2022. It is growing exponentially and thanks to rapid digitization, the industry is expected to grow further in the coming years.
There are immense job opportunities in the advertising industry. It offers numerous jobs to recent graduates each year. Depending on your area of interest and skill sets, you can take a job in advertising and have a flourishing career in advertising in India. Popular job profiles that you will find in the field of advertising are:
The following are the scope of advertising
The advertising budget is always allocated before any advertising project and is done within of the limits of marketing budgets. The amount allocated to the advertising budget is always coordinated with the type of advertising that the company wants. Also, while allocating the budget, the resources and other requirements of the organization must be taken into account.
After setting and finalizing the budget, the marketing plan is then projected. It outlines a detailed scope of work that people need to do to make the announcement. After this, the advertising agency develops a resource plan.