It is unconventional in nature, done at the micro level and part of non-media communication.
Measures include direct mail, distribution of flyers, brochures and the use of sponsorship, public relations, telemarketing and point of sale. Interestingly, the terms ATL and BTL come from Procter & Gamble in 1954 where management differentiated payments from advertising agencies to those that did different promotional activities.
Magazines and Newspapers
Pros of Print Advertising Disadvantages of Print Advertising Comes on the budgetMicro-level readersToo many options availablePoor print qualityGood for B2B and B2CEasily forgettableLonger lifeI don’t know you can try AdPremium places are expensive
This advertising medium has been around for a long time. They were once the last form of marketing before being overtaken by online advertising. On the magazines side, there is a section of relevant businesses and their influence, their products, and the mentioned overview. A business will be added if it fits the magazine’s niche for more flavor; they will use the business for their success while the business will benefit at the same time.
Types and classification of advertising media: broadcast media, print media, transit and outdoor media, and some others
An advertiser uses a particular form of media, broadly classified as broadcast media or print media, to reach the target audience. Television and radio are the types of broadcast media that allow audio-visual or audio-only display of an advertisement in an intrusive manner. The audience receives the information passively without being actively involved in the search for information.
Newspaper and magazine, print media, on the other hand, are high-participation media where the reader exhibits an information-seeking initiative and ad exposure occurs in a more controlled manner according to the intentions of the reader. Most of the advertising is done through these traditional media.
Mobile advertising is exactly what it sounds like: ads optimized for mobile consumption. These ads can take the form of video, app, display, search, or social media ads that are simply meant to fit a smaller viewing area.
Using your mobile allows you to be more accessible and reach your customers directly. Given the popularity of smartphone devices, people have their phones on them all the time. Marketers may make use of this information to serve geo-targeted and location-based ads.
A considerable part of the total advertising budget is spent on newspaper advertising. Newspapers in our country reach practically most of the homes in the cities: and many family members read them.
Your messages can be longer than those on radio and television; and therefore the message can be more complex and extensive. Since newspapers are local, merchants can easily use them to reach specific markets. This selectivity is readily available. Closing times for newspaper advertisements are not rigorous.