Effective advertising copy is presented in a clearly understandable tone. That tone is determined by the offer being presented and the audience it is being addressed to. Copy aimed at business professionals would obviously be presented with a commercial tone. Another piece of copy aimed at millennials and how they use their free time would be more lighthearted, maybe even a bit humorous.
In order for customers to act on the compelling offer made to them, a means of response must be offered. Consumers must be directed to a website, phone number, or store location that they can visit to follow their decision. Without a means of feedback, any positive decision immediately becomes irrelevant.
Call to action
Don’t leave the conversation without a call to action. A call to action helps you identify the prospects you need to follow up with. Not everyone on your list will become a customer. And that’s normal. Don’t be discouraged because the first 2 didn’t convert. Keep going. Keep tracking.
Follow up with a reason for wanting more information. Case studies, white papers, videos, webinars, demos, anything you can use as educational content are great calls to action. Asking them to call you for more information isn’t much of a call to action.
Importance of the marketing mix
There are several benefits of the marketing mix that make it important for companies;
- Helps to understand what your product or service can offer to your customers
- Helps to plan a successful product offering
- Helps to plan, develop and execute effective marketing strategies
- Help companies to take advantage of their strengths and avoid unnecessary costs
- Help to be proactive in the face of risks
- Help to determine if your product or service is right for your customers
- Helps to identify and understand customer requirements
- Helps to know when and how to promote your product or service to your customers
Ready for marketing to support your business dreams?
Brand targeting means determining which segment of the market you want to reach. This includes segmenting your target market by identifying the characteristics of your target customer. This can be broken down into several components, including age, geographic location, and income level, as well as behavioral and personality traits (eg, reason for purchasing the product, purchasing habits, etc.). Additionally, this article on market segmentation dives into the different types and provides additional information on targeting if you’re not sure where to start.
Educational ad text
An educational ad text attempts to inform, update, and encourage your customers to purchase a product by educating potential customers. It is designed to educate the public on the attributes of the product. Introductory ad copies are usually created this way. It is the responsibility of each manufacturer to educate prospects about the product and gain a warm welcome among their customers. Such ad copy signifies the benefits and special features of the product.