What Are The 7 Advertising Techniques?

Have you ever had an archenemy at school?

Or a rival at work that you have to beat in everything you both do?

Advertising Methods and Examples

One of the best modern advertising methods you can use to have an effect on the mind of the consumer is to create a character that becomes synonymous with the brand you is promoting. This is a great idea, but to ensure that the character triggers brand memory, you need to have the character as your brand’s mascot for a long time. You need to register with your target audience. The Michelin Man or Bibendum, which is his real name, has been the company mascot for Michelin tires for over a hundred years, first introduced in 1894. Today, he is synonymous with the brand in over 150 countries all over the world.

For a long time, buzz marketing or word of mouth marketing did not receive due credit and was not recognized as an effective advertising technique. Today it is widely heralded as one of the best advertising methods and examples of it are often repeated as good ways to improve sales. Web campaigns for both Hotmail and the Blair Witch Project are often cited as good examples of buzz marketing. In 2008, before the movie Cloverfield was released, the trailer for the movie was released not with his name but with his release date. This created quite a stir in the market.

Privacy by Design vs. (Hyper)Personalization

There was (and still is) a strong current in favor of ad personalization. And it makes a lot of sense to strive to create a message that is tailored, as much as possible, to each individual consumer.

In theory, this adds value to both sides: seller and buyer.


The third habit in marketing and sales is to think in terms of promotion all the time. Promotion includes all the ways you tell your customers about your products or services and how you market and sell them.

Small changes in the way you promote and sell your products can generate drastic changes in your results. Even small changes to your advertising can immediately lead to increased sales. Experienced copywriters can often increase advertising response rate by 500 percent simply by changing an ad’s title.

Why your business needs to adopt online advertising strategies right now

Many brands may think that their customers are not interested in seeing their advertising during a slowdown. But the fact is, your clients want you to show up more in times of crisis. A survey by GlobalWebIndex indicated that 77% of respondents said they want to see ads to learn how brands deliver value in times of slowdown.

According to Brain & Co, companies that stop acting during a slowdown end up losing market share, while brands that act during a crisis tend to grow significantly.

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