If you sell products or services online, remarketing is a great opportunity for you. Remarketing is targeted advertising to people who have already visited your website or online store. A good example is someone who started to go through the steps to make a purchase, but then abandoned their items in the cart. Maybe they called them or changed their mind. Remarketing provides a gentle reminder to that visitor to come back to your store and is a very successful way to get sales or retain current customers.
Even with all the rapid changes in search technology, SEO remains a critical tool for driving business. You should investigate new forms of SEO, such as voice search or video search, while looking to update your current SEO strategy. Local SEO and mobile SEO are two areas that are growing with the complexity of mobile devices. Keyword trackers have gotten more sophisticated and can help you learn more about your best customers.
Run multiple ads at once
When running a search ad campaign, it may be tempting to create one ad layout and follow it throughout the period. This is very wrong and is one of the reasons why your campaign is not effective. To be successful with your search ads, you need to experiment with different ad formats to determine which one works best.
Create multiple ads with various elements. You can vary your call to action, ad text, or headline. Run these ads simultaneously and see how they work. Track the clicks, leads, and sales each ad will generate, and compare its performance over time.
Paid Marketing:
Paid Marketing is when a company or brand pays to be in front of potential buyers on the Internet. Paid marketing can focus on shoppers’ interests, Internet searches, and past interactions with the company or brand online.
The best examples of paid advertising in digital marketing are pay-per-click (PPC), social media ads, influencer marketing, banner ads, and ad retargeting. These strategies can work on any budget when executed correctly and work well both on their own and when combined with each other.
What makes your product special?
Your product must have key selling points that drive consumers to buy. These are the features, traits, and other things that make your product valuable and unique.
Unique is particularly essential when trading in a competitive industry. There may be many products similar to yours. Therefore, you need to define what makes your offer better than the competition.
Want to learn more about using the 5 P’s of Marketing Mix to develop a comprehensive marketing plan?
Wherever you are and whatever your business, we can apply the 5 P’s of Marketing to help your business succeed. We’re happy to have a chat, just drop us a message at info@inhousemarketing.co.nz.
We also invite you to review our marketing plan toolkit services, which may include training and coaching, or a more “do it yourself” approach. TALK WITH US!