What Are The 4 Roles Of Advertising?

Advertising is really an online marketing strategy that seeks to satisfy and inform everyone by addressing their unique needs through services and goods, as well as generating sales and trends. Advertising and marketing are important elements in the prosperity of a company. The 2 must work together to ensure that the other works effectively. Although there is a general change in the way people present advertising, the reason and role of the method has not changed much. Whether a company advertises its services or products in newspapers, television, and magazines, advertising promotes a wide range of products. The functions of advertising are listed below.

Influence prospects to buy

The ad that is displayed correctly actually drives prospects to want to try a company’s product.

Change is constant – they say. And that’s why people love to upgrade.

The economic role of advertising:

People who use advertising to promote their products and services claim that it creates a positive economic impact on society. It should be noted that the level of advertising investment in a country is directly proportional to its standard of living. Developed countries spend more percent of their Gross Domestic Product (GDP) on advertising than less developed countries. The moment a company begins to advertise, a chain reaction of economic events occurs. Some of the common economic effects of advertising are discussed on the following pages.

A. Effect of advertising on the value of products: It is argued that advertising can add value to the brand in the mind of the consumer. However, some people disagree with this statement. (Ditcher 1964) was of the opinion that the image of a product, produced in part by advertising and promotion, is an inherent characteristic of the product itself. Subsequent studies have shown that while an advertisement may not speak directly about the quality of a product, the positive image conveyed by advertising can imply quality, make the product more desirable to the consumer, and thus add value to the product. product (Kihlstrom and Riordan 1984). Advertising also creates added value by educating customers about new uses for a product.


Advertisements perform precipitation functions by stimulating needs and desires and creating general awareness. This is accomplished by educating consumers about new products and services and trying to convince (persuade) them that there is now a product that is actually capable of meeting their needs more effectively.

Persuasive advertising can often lead consumers to buy. The route to persuasion can be the result of emotional or rational appeals such as; humor (British English) or humor (American English) (Means: comical), love, fear, shame, economy and quality, etc.


If target customers already have an attitude towards a company’s product or service, then a reminder target may be necessary. The recall target is necessary because satisfied customers may be targets for competitor appeals. Well-established brands need to remind customers of their presence in the marketplace. For example, the ‘Raymond: The Complete Man’ campaign is designed to remind customers of this.

Advertising helps develop brand loyalty. Brand loyalty results in repeat purchases and favorable recommendations to others from existing customers. Sales promotion, effective personal selling, timely and efficient direct marketing, and other techniques help build brand loyalty.

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