- Inbound marketing: It involves creating solutions or content that does not interrupt. The goal is to entice customers to engage with your brand through organic means, such as creating a blog that provides tips and tricks.
- Outbound Marketing – Also known as interruption marketing (or push marketing), this is about actively reaching out to customers about your product or service. Some examples that we will cover in this post include television commercials, direct email, and digital advertising.
Okay, this time for real:
Finally, there’s TTL
“Across the line” refers to a strategic approach that allows brands interact with a customer at multiple points.
For example: the client will see her advertisement on TV, will hear it on the radio and will receive a flyer in a corner.
What are the objectives of advertising?
There are 3 main objectives of advertising: to inform about the brand or offer, to persuade to buy or carry out a task, and to remember and reinforce the brand’s message.
Ads are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step in achieving business goals.
a) SMS advertising
SMS marketing is the main source of mobile advertising. Users are informed about the product or service in 160 or fewer characters. This was when the Internet was not available on mobile phones. Once mobile phones gained access to the Internet, all Internet advertising flowed to mobile devices, and experts suggest that mobile advertising will be the single major advertising strategy for almost all businesses in the near future.
Mobile advertising reach is fast, personalized and effective and, like online advertising, very low cost. The difference between online ads and mobile advertising is that online ads can be accessed from any device such as computers or laptops, mobile advertising is only through mobile devices.
Meaning of the ad
Basically, the message you see or hear is the ad or advertisement. It is not the same as advertising, which is a process. This is a series of activities to prepare an effective message and circulate that message to the intended people. The one who reads or watches the ad gets to know the advertiser of the message. For circulating this message, the sponsor pays a huge amount to the media outlets that carry the message.
An advertising campaign consists of a series of various advertisements placed on different channels based on marketing and communication analysis.