Advertising can be one of the most vital aspects of a business. It is the most direct and important connection with the consumer. When consumers feel personally connected to an ad, they are more likely to patronize your business. Some companies question whether or not it is worth investing in an advertising budget and that is a big mistake. Here are ten reasons why advertising is a company’s best friend.
Stand out: be a thumb stopper
We live in a visual world, so making your ad stand out can be extremely difficult. People are bombarded with photos and videos, not just from their friends and family, but also from advertisers like you. So how do they differ online? What can make your creative content an impediment?
Well, we have something that can…. WILL, do the trick. I know, that was a bit arrogant, but we seriously have the data to back it up. Just check out this case study on how Microsoft used cinemagraphs in Facebook ads, seeing a 110% increase in engagement, among other benefits!
Social Media Ads
Advertising is the financial engine that drives all social media. LinkedIn started offering paid ads as early as 2005, and Facebook launched ads in 2007, Twitter added ads in 2010, and Instagram introduced ads to the platform in 2013. Even TikTok started adding ads to the hugely popular social platform.
The world has gotten used to the idea of seeing ads on their social networks. Many people will miss them, but still see them, which leads to familiarity. With the invention of tools like Facebook Lead Forms, the social media platform has increased the ways advertisers can reach their market. Social media is great for both brand awareness and business promotion. There are currently 8 different ways to advertise your business on Facebook, which are worth trying.
Consider carefully the message from him and his spokesperson
A few years ago, Tiger Woods got into trouble over his extramarital affairs and the sponsors dumped him like a hot potato. Unfortunately, the damage had already been done, and some sponsors struggled to shake off the negative association. The same thing happened on YouTube when PewDiePie spouted anti-Semitic and neo-Nazi rhetoric.
Some brands choose dead actors to promote their brands, as a dead actor is unlikely to do anything to anger their target market. Others use cartoon characters like the Geico gecko for the same reason. Still other brands don’t use a spokesperson at all, preferring to use an unknown actor like in the announcement at the beginning of this post.
Highlight product improvements
If your business has an existing product or service, advertising can let the public know about the improvements. Letting the public know about your innovation can boost sales.
For online businesses, advertising can drive people to a landing page where it can convert the visitor into a customer.