Look, you don’t have to depend on clients to create videos for you. Any product promotion should have a video included as part of a content marketing and promotion strategy.
And you don’t need a huge production budget to create videos.
Provide social proof to build trust in your product
Customer reviews and testimonials act as an influencer promoting your product to the consumer in a positive way. Even big organizations with big budgets set up social media command centers to monitor their social proof. The reason you should provide and track social proof is that it is always better for the consumer to make an informed decision by learning about the experiences of other customers, rather than being influenced by social media ads. That’s why it’s important that customer testimonials or user-generated content be the face of your brand on social media.
Check out tools like Yotpo that can help you with this. If that’s too expensive for your business, there are also plenty of Yotpo alternatives that are more affordable for small businesses.
Send Product Samples to Niche Influencers
Influencer marketing has carved its place as one of the most effective ways to promote a product online because it has been found that generates 37% more customers. retention rate compared to other acquisition channels.
Mega influencers can be expensive, alternatively you can reach out to niche influencers to help promote your product. Niche influencers do not have a large following compared to mega influencers, but they are highly respected within a niche industry by a specific target market, making their campaigns more effective and impactful.
Why should you promote new products?
New product promotion helps you increase product awareness, recognition, credibility and sales. It will also help to differentiate your product from similar products on the market.
In addition, product promotion allows you to collect customer feedback that you can analyze to create better marketing strategies in the future. With this information, you can learn about market trends, consumption patterns, and more.
Do your research
Before you start promoting your product to a new market, it’s important to research what customers really want and gain a thorough understanding of the local cultural context in which they find themselves. embedded. This will help you avoid potential cultural mistakes and better tailor your promotion strategy to the target market. Some questions to ask yourself during market research include:
- Who are my target customers?
- What are your needs and desires?
- How do you consume media?
- What social networks do you use?
- What trends are popular in the local market?
- What is the general attitude towards marketing and advertising?
- Who are the key influencers in the target market?
- What are the needs, interests and preferences of the target audience?
- How do local values and traditions affect your purchasing behaviour?
- At what price are they willing to buy your product?
- What is your unique selling proposition (USP) over local competitors?