Marketing is the wide range of activities involved to ensure that you continue to meet the needs of your customers and get value in return. Marketing generally focuses on a product or service. Therefore, a marketing plan for one product may be very different from that for another product. Marketing activities include “inbound marketing”, such … Read more
Effective advertising copy is presented in a clearly understandable tone. That tone is determined by the offer being presented and the audience it is being addressed to. Copy aimed at business professionals would obviously be presented with a commercial tone. Another piece of copy aimed at millennials and how they use their free time would … Read more
Creating a consistent online and offline customer experience is an important aspect of memorable marketing in 2021. More and more companies are using virtual and in-person events to influence audiences and drive sales, but often think they are isolated from online events. marketing initiatives. To get the most out of virtual and in-person marketing, first, … Read more
Peekage, as a digital product sampling platform, carries out sales promotion campaigns for SMEs and big brands. With access to its app-based user database, Peekage selects the best target group for your campaign and handles sample distribution in three ways: home delivery, digital e-commerce codes and physical evidence that consumers can pick up at a … Read more
Journal of Marketing Research (JMR) is a bimonthly peer-reviewed journal that publishes articles from diverse theoretical perspectives using a variety of data and methodological approaches to make a significant contribution to the discipline of marketing, provide a foundation to stimulate research additional, and meet high standards of scholarship. JMR is widely recognized as a leading … Read more
Sending email is free, creating a Facebook page is free, Twitter reach is free, cold calling is free, advertising is free, referrals are free, and advertising costs money. So why, even with all these wonderful free and low-cost ways to promote your business, do I argue that you should make advertising one of your top … Read more
People don’t make purchase decisions just like that. They are spoiled for choice and consider a variety of factors before coming to trust any brand. So consider who you’re talking to, what the gist of the message is, and how to measure the success of your efforts. It is also necessary to develop the creative … Read more
One of the best marketing strategies of 2010 was investing in original research. Tamas Torok, head of online marketing at Javascript development company Coding Sans, said that Coding Sans has been publishing its own research on software development trends since 2017, and these reports have generated links from trusted websites and generated thousands of subscribers. … Read more
Following extensive market research to appeal to modern shoppers in Amsterdam, H&M launched a localized marketing campaign that spoke to the wishes of its regional consumers. In addition to stocking more local brands in the store, they have also started to offer new services including clothing repair, alteration, sale and rental. In the video below, … Read more
Inbound marketing: It involves creating solutions or content that does not interrupt. The goal is to entice customers to engage with your brand through organic means, such as creating a blog that provides tips and tricks. Outbound Marketing – Also known as interruption marketing (or push marketing), this is about actively reaching out to customers … Read more